GDPR & ePrivacy: Risks, Fines, & How to Avoid Them

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Risks and Fines

Explore how GDPR and ePrivacy Directive work.
Learn how to get your business compliance ready.

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GDPR and ePrivacy Directive

In the European Union, data privacy is protected by two key legal frameworks:

General Data Protection Regulation (GDPR): Serves as the foundational framework, with the primary aim of strengthening and unifying data protection laws across the EU member states. GDPR applies not only to organizations based within the EU but also to those outside the EU that process and handle the personal data of EU residents.

ePrivacy Directive: complements GDPR by focusing specifically on electronic communication data, emphasizing user consent for cookies, and setting stricter rules for electronic marketing. For businesses, this means adapting to more rigorous standards in managing customer communications and online tracking technologies.

Why care about GDPR compliance?

Ignoring GDPR compliance can have severe consequences for your business

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Loss of Trust & Reputation

Data breaches & non-compliance can trigger public criticism, media backlash, & loss of customer trust, damaging your brand & driving away business.

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Financial Losses

Fines can reach up to €20 million or 4% of your global annual turnover. The numbers are increasing, with around €2.1 billion in fines recorded in 2023.

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Legal Consequences

Individuals can take legal action against organizations that violate their data rights, leading to further financial & reputational damage.

The Fine System

The GDPR has a two-tiered system for fines, based on how serious the violation is:

Tier 1

Up to €10 million OR 2% of global turnover, whichever is higher. Covers minor offenses like missing technical measures or data protection assessments.

Tier 2

Up to €20 million OR 4% of global turnover, whichever is higher. Includes serious violations like unlawful data processing, unauthorized transfers, & not reporting breaches.


To understand the impact of GDPR fines, consider these
real-world examples

In 2023, Meta was fined $1.3 million for transferring data collected from Facebook users in Europe to the United States 

In 2021, Amazon was fined $888 million by Luxembourg authorities for alleged GDPR violations related to its targeted advertising practices.

In 2020, Marriott International faced a $123 million fine for a data breach affecting millions of guest records.


Controlling The Risks

Here are some solutions that your organization can take to reduce the risks
associated with non-compliance:

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Data Audit

Conduct a comprehensive assessment of data handling practices.

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Implement Compliance

Update privacy policies & consent mechanisms to align with GDPR requirements.

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Communicate clearly with users about data usage & obtain explicit consent.

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Staff Training

Ensure all employees are well-versed in GDPR compliance.

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AesirX Privacy Review: Streamlining GDPR and ePrivacy Directive Compliance

Meeting GDPR and ePrivacy Directive rules is essential for every business. Our AesirX Privacy Review makes it easy, offering a comprehensive solution that goes beyond just ticking compliance checkboxes.

Our expert team thoroughly reviews your web-facing privacy practices, identifying areas that need attention and providing tailored strategies for improvement.

Crucially, we integrate the AesirX First-Party Foundation into your setup, upgrading your data practices, ensuring compliance, and equipping you with advanced privacy solutions to build trust and stay ahead in a privacy-conscious market.

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